Background of Brand New Days
Brand New Days is a gifts and premiums supplier specializes in a broad range of customized promotion items, which includes promotional premium gifts, corporate gifts and souvenirs. My role of this company mainly focused on design projects on different promotional campaigns and layout designs for brand’s products.
Exhibition booth for Brand New Days (2013)
I designed the booth boards and created 3D modelling images for Brand New Days during the Mega Show in 2013.
The followings are stand specifications and requests for this exhibition show:
- Size of this booth: 3m (Depth) x 6m (Width)
- No design board for the left panel, the left side of the booth becomes an open area.
- No lockable cabinet provided, all products stored in the display box and selves.
- Only showcase products on display box, cancelled tables and chairs.
For the booth boards design, I followed the simplicity brand identity style and created with the company's highlight products.
When I was working on this project, I concerned about the elements of design board would be covered by other objects. Therefore, I used 3Ds Max to draw this computer modelling to prevent this issue.
The main challenge of creating this 3D modelling image is all items needed to measure in actual size, and all the dimensions of each object need to assure accuracy. However, by creating these modelling images allowed me to observe the spacing and existing conditions that I might not ready to see in 2D. For example, the third row of the shelf would be covered by the display box if the customers looked from the front view. It was also easy for me to communicate with colleagues after created these 3D images, as they could preview how the booth might look like in reality.
3D modelling image shows the perspective view of Brand New Days's booth during the Mega Show in 2013.
3D modelling image shows the front view of the booth.
3D modelling image shows the side view of the booth.
This photo took at Mega Show in 2013.