Background of Sino Merchant Properties Limited
Sino Merchant Properties Limited is an expanding food and beverage company. It's a parent company of The Dog House Kowloon, Top House and BB Jazz Lounge.
Dog House Christmas Promotions
In 2019, I created a series of images and motion graphics to promote Christmas events for the Dog House Kowloon.
Christmas Party Voting Promotion
The first promotion for the Christmas event was a Christmas party voting promotion on social media. It was a promotion to allow Facebook followers to vote for what Christmas party they would like to have: Ugly Christmas Sweaters vs Singles Jingles. To attract more participants to view this promotion, I created a short video to promote the poll. I used playing card as the theme: a woman is wearing ugly Christmas sweaters (Ugly Christmas Sweaters) versus a female Santa is playing an electric guitar (Singles Jingles). I also used snowing background and Christmas decoration on the playing cards to reinforce the Christmas atmosphere.
12 Days Of Christmas Promotion
On the other hand, I created another short video to promote 12 Days of Christmas; this is a continuous promotion for 12 days, giving away a prize a day. As the prize of the gifts were free meals or alcohols, the visuals design with Dog House's signature food and beverage and Christmas decoration.
A short video to promote 12 Days of Christmas
For the idea of the 12 days Christmas images, each day (From Day 1 to Day 12) shows the prize for that day, and when merging the photos, it is connected!
A preview of 12 Days of Christmas images - from Day 1 to Day 12, shows on Dog House's Instagram page
A preview of the Dog House Kowloon Facebook page during Christmas time