Background of 360 Communications
360 communications is an advertising agency that offers a comprehensive range of services includes website design and traditional forms of media such as newspapers, outdoor advertising, direct mail and print.
Yomeishu Webpages
Yomeishu, a traditional herbal liqueur which was born and raised in Japan based on the Oriental, it launched a lucky draw campaign for Hong Kongers, to promote brand awareness and the importance of health and well-being.
This webpages design project separates into three sections:
1.
Share and like the Facebook post and donate money to Hong Kong Red Cross.
After the end of this campaign, Yomeishu would donate the money to Hong Kong Red Cross. Each liked post is worth for HK $5. The amount of donation would be between HK$10,000 to HK $30,000.
2.
The lucky draw campaign
This lucky-draw campaign divides into two rounds:
- First-round: For participates who purchase Yomeishu
Participants can join the first round of lucky-draw campaign after purchase a bottle of Yomeishu. They need to fill in the form, answer a simple question and upload the original receipt image to join this first-round campaign. They can have an opportunity to win a travelling package to Japan for couples (2 prizes), or three different flavours of Yomeishu Liqueurs (100 prizes).
- Second-round: For participates who will not purchase any bottles of Yomeishu
Participants do not buy any bottles of Yomeishu can join the second-round campaign. Fill in the form and answer a simple question, and they can have an opportunity to win a bottle of Yomeishu.
3.
Details about Yomeishu Liqueur – New products of Yomeishu
Mainly introduce Yomeishu Liqueurs. Information about ingredients for different flavours and ways of drinking Yomeishu Liqueurs.
I created a site architecture map before starting this project. It gives me a picture of the website structure. Through this site map, I have a concept of what I need to do for the following procedures.
Overview of Yomeishu webpages design for a lucky draw campaign.
The webpages design includes:
1. Landing page of lucky-draw campaign
- Content of donation to Hong Kong Red Cross activity
- Content of the lucky-draw campaign
2. Webform for first-round participants
3. Webform for second-round participants
4. Thank you for your participation
5. Product details of Yomeishu Liqueur
The landing page for this campaign.
After listing out all these notes, I started to design the landing page of this campaign. It introduces the purpose of running this campaign and how to participate. Blessing Hong Kong people's well-being is the purpose of this campaign. The concept of using an origami crane as a symbol, since the crane believed to live for a thousand years in Japan. Traditionally, folding a thousand origami cranes, one's wish would come true. Paper cranes also become a symbolism of good health.
The web form page for first-round participants.
The creation of webform is for gathering participants' demography and understanding brand awareness from real or potential customers. I use fewer alignment points and left-aligned labels as strategies for designing this web form. Fewer alignment points simplify the layout and give a tidy impression. On the other hand, left-aligned labels are the fastest for users to scan, to see what is required.
The product details page for Yomeishu Liqueur.
This webpage introduces Yomeishu's new products, which targets younger customers.